Sage Consulting Associates is looking for an SEM and Display Advertising Consultant to work for a large bank in downtown San Francisco. Consultant will develop and implement SEM (paid search) and display advertising plans in partnership with lines of business. Individual must have solid, hands-on experience working on SEM campaigns. We are looking for an SEM expert to work solely on SEM campaigns.
Responsibilities Include
Develop SEM and display advertising campaign strategy and goals in partnership with lines of business.
Partner with the digital agency in developing media plans.
Implement campaigns in partnership with the digital agency, and lines of business involving creative development, campaign execution, campaign optimization, and reporting and tracking.
Work with the digital agency to optimize campaign based on results (i.e. ROA, cost per approved application), develop optimization constraints, and create campaign reporting and forecasting.
Skills Required
6-8 years experience with online advertising with a strong focus on SEM (paid search) within consumer financial services.
Strong understanding and experience in search engine marketing as well as online display media.
Solid background utilizing quantitative and analytical skills applied to online advertising.
Strong strategic and excellent execution skills with a proven track record to deliver results.
Timing: 3 months, 40 hrs (5 days) per week
Start: ASAP
Location: San Francisco; onsite
SEM and Display Advertising Consultant (financial district)
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