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Curriculum Vitae

LINDSAY WAGNER

12 Roseberry Road
Mowbray
Cape Town
7800

 linz18012004@yahoo.co.uk Mobile: 073 18 25 65 9

PROFILE
Versatile and successful WRITER with a wealth of writing experience acquired across a wide range of demanding roles with recent experience within the advertising, publishing and web/online sector – seeking next challenging and rewarding opportunity to demonstrate substantial abilities and make an effective contribution in a dynamic and successful team.

EXPERTISE
• Powerful researching and implementation skills – delivery focused.
• Reliably meets demanding deadlines and targets working under pressure.
• Great ideas generator.
• Skilled with MS Word, Quark, Content Management System and Administration.
• Effective negotiation techniques. Great at making valuable connections – has gained 6 years worth of influential contacts.
• Excellent interviewing skills – able to interact with people from all walks of life.
• Mature, articulate verbal communication and listening skills.
• All rounder – Online (Feature writing), offline
• Track record of academic achievement and career development – fluent in English & Afrikaans.
ACHIEVEMENTS
• Played a significant role in terms of the copywriting for the Cape Vukani (Independent Newspapers) media gift project. The team (ripple effect/Jupiter Drawing Room) won an INMA Award 2005 – First Place in the Premiums/Incentives category for the Vukani Media
Gift.
• Used research skills and contacts to secure interviews with prominent politicians and influential women for a women’s day article.
• Used great communication skills to make contacts (internationally/locally) within and without the media industry – secured high-resolution pics at no cost as a result.
• 2007 Finalist SABC Lentswe Project Poetry Competition

CAREER HISTORY
March 2008-December 2008 Web Copywriter/Journalist Immigration Unit
Role/Job Description
• Working with Head of Marketing Department as well as Directors as part of the IT team
• Responsible for SEO Campaign
• Proofreader, Edit and craft copy
• Writing Web content/articles/Ensuring that site ranks well online
• Defining, writing and Search Engine Optimising copy for various web sites, newsletters, landing pages, articles
• Responsible implementation for the Company Newsletter – Organising content (Finding Guest Columnists to contribute), writing feature articles for the Newsletter, ensuring that the Newsletter is published on time every month. Editing, proofreading.
2006 –2007 Web Copywriter/Content Writer Moodia, CPT
Role/Job description
Working with Head of the SEO department as well as London project and Account Managers on SEO projects as well as bespoke development projects
• Defining, writing and Search Engine Optimising copy for various web sites, newsletters, landing pages, articles and press releases.
• Establishing relationships and submitting (feature) articles to relevant online publications.
• Assisting with market research to help identify potential keywords that are relevant to client websites.
• Bespoke day to day Admin tasks and reports that may be assigned by the line manager.

Skills
• Researching skills, editing, proofreading, good knowledge of grammar, ability to create great angles for articles. Basic HTML and SEO (Search Engine Optimising).

• Reason for leaving: Retrenched

2006 –Present Freelance Features Writer/ Journalist
Topics of interest -Human interest, women’s issues, consumer issues, celebrity profiles, psychology/family issues, relationships
• Move! (Media24)
• Lewis Club (New Highway Publishing)
• Moments Magazine (Choice Magazine Publishing)
• Clicks Club Magazine (The Publishing Partnership)
• Construction Review Magazine (Group Africa Publishing)
• Parent 24.com (online) (Media 24)
• Fresh Living (John Brown Publishing)
• Destiny Woman (Ndalo Media)
• Cape Town’s Child Magazine (Hunter House Publishing)

2004 – 2006 Editorial Assistant/Features Writer Quantum Publishers, CPT
Skills/Duties
• Writing articles for two monthly magazines (2 editors)
• Proof reading all articles, internet research and field work research for article information
• Source photographs, negotiating suitable pics with all media, interviewing personalities
• Making personal/telephonic/email contact, arranging suitable times) organising photo shoots with Photographers & making arrangements with make-up artists – Other day to day administrative tasks

2004 Junior Copywriter Ukhozi Advertising, CPT
Duties
• Writing ad copy, conceptualising & formulating creative strategies.
Chairman: Gideon Mnube

2003 Copywriter Intern The Jupiter Drawing Room, CPT
Course Entailed
• Working on live projects & working for paying clients – meeting/interacting with clients. Presentation skills & work experience in Radio booths & on live T.V shoots.
Director: Ross Chowles

2002 Copywriter Intern Direct Marketing (Ogilvy One), CPT
Duties
• Assistant to Senior Copywriter, proof reading & writing copy for Rothmans (BATS) & Serzone (anti-depressant) promotion.
Director: Tricia Snowball

EDUCATION
2000-2002 Copywriting/Advertising (Full Scholarship) Red &Yellow School of Logic and Magic

• Conceptualising, Strategising, Writing T.V ads, Print ads & Radio Spots
Directors: Brian Searle –Tripp & Allan Raaff

Additional TRAINING & DEVELOPMENT
Magazine Journalism certificate (City Varsity)
Cleland Thom Web Copywriting Diploma (UK Accredited / Merit)
UNISA BA Communication Science Degree 2010 (2nd Year)

INTERESTS PERSONAL
Cinema DOB 18.01.81
Single/no dependents
Travel
Movie Fanatic South African
Reading - Non-Fiction
Writing Poetry
Volunteering
*References available on request

Enthusias

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